Over the years I have worn many hats; Community Manager, Online Investor Relations Consultant, Radio Host, Marketing Professional, Entrepreneur and of course DJ (Both Radio and Nightclub/Events). More often than not, I encounter many DJ’s struggling with the idea of self-promotion, particularly when it comes to Social Media. Getting involved with social media often feels overwhelming, both as coming to an understanding of these platforms as a business tool, as well as its time commitment. Yet most if not all of these challenges have had their code “cracked” by many brands and businesses, and applying these models to marketing yourself as a DJ on social media will give you more time and energy to do what you love to do – collect and play records.
Lawrence Lessig, one of my favourite authors, once said “Making Art and Commerce Thrive in Collaborative Economies”. While he was mostly referring to copyright laws, I thought I’d take a page out of his book and invite you in to the creative process. My weekly podcast can take up to 8 hours to curate, mix, master, upload and promote and I cannot thank you enough for tuning in every week. Your support certainly keeps me going. In return. this holiday season, I would like to do something special for you!
Are you happy with the results of your Marketing and Promotional activities as a DJ? If you feel you can do better, I’ve compiled five golden nuggets in the following infographic.
I’ll freely admit to making every textbook mistake when I first started promoting and marketing myself as a DJ in the mid to late 90’s. Perhaps my naivety can be partially explained by my age; I was 16 when I put together my first branded DJ website and online podcast, but I think the main reason I was not as successful back then as I am today comes down to being a rebellious teenager refusing to do his homework. I didn’t research my industry properly therefore had a harder time getting my message across to my target audience. Since then, I have I have adopted the motto “Good judgment comes from experience, but experience comes from bad judgment”. In other words we must learn and improve through the process of trial and error. Nowadays, your branded DJ website is no longer the first point of contact you make with your audience – that has been replaced with the first result on Google. Now more than ever understanding how Google interprets the words on your website is vital to your digital marketing strategy. If I can help you avoid some of my first-timer mistakes, it would be a great success. So let’s go beyond beat matching and discover the value of Keywords that Work for DJs Digital Marketing Strategy.
You have built a great selection of tracks and practiced hours upon hours and got your mixing tighter than spandex on a 400 pound man. You have a website, a newsletter, you might even have a track charted on Beatport, and put time and effort in making sure you are posting regular content on social media and groups. But still, nobody is booking you. You might be asking yourself “what gives?” Being a performance artist and being a promoter are two distinct things and it can be challenging to try and strike a balance between these two skills. Truth be told, DJ gigs will not magically appear without getting out there and making a connection with other people. After starting with the people you do know, I can offer you 5 ways that will level up your gig getting skills.