Over the years I have worn many hats; Community Manager, Online Investor Relations Consultant, Radio Host, Marketing Professional, Entrepreneur and of course DJ (Both Radio and Nightclub/Events). More often than not, I encounter many DJ’s struggling with the idea of self-promotion, particularly when it comes to Social Media. Getting involved with social media often feels overwhelming, both as coming to an understanding of these platforms as a business tool, as well as its time commitment. Yet most if not all of these challenges have had their code “cracked” by many brands and businesses, and applying these models to marketing yourself as a DJ on social media will give you more time and energy to do what you love to do – collect and play records.
Another year has gone by and let me tell you how much of a disappointment it has been. 2017 can’t come soon enough to be honest. Now before I carry on to the airing of grievances and the feats of strength, let me make it perfectly clear that I won’t bother posting a trigger warning or any kind of disclaimer. Does that offend you? Did I hurt your feelings? Good! Those were my intentions. Now get into the Festivus spirit and carry on reading or leave.
Are you happy with the results of your Marketing and Promotional activities as a DJ? If you feel you can do better, I’ve compiled five golden nuggets in the following infographic.
You have built a great selection of tracks and practiced hours upon hours and got your mixing tighter than spandex on a 400 pound man. You have a website, a newsletter, you might even have a track charted on Beatport, and put time and effort in making sure you are posting regular content on social media and groups. But still, nobody is booking you. You might be asking yourself “what gives?” Being a performance artist and being a promoter are two distinct things and it can be challenging to try and strike a balance between these two skills. Truth be told, DJ gigs will not magically appear without getting out there and making a connection with other people. After starting with the people you do know, I can offer you 5 ways that will level up your gig getting skills.